LIDL X #LIDLSURPRISES
How do you get Britain into an undesirable discount supermarket? Turn the undesirable discount supermarket into a trendy east end food market.
Promote a competitors loyalty card?
Yeah go on then.
People aren’t going to believe a supermarket that says it’s food is good. You could get David Bailey to shoot your in-store POS campaign and they still won’t believe you.
